When we design work for our clients, we prefer to take a strategic and insightful view as to how we create the 'fabric' for a brand and not just a logo. It's very important to consider what is right for the brand and how we want the customer to feel and with this in mind, when we design we don't focus solely on the aesthetic.
Instead we try to evoke a feeling that's true to the brands heritage, to bring offline brand values into the online world. By combining color, typography, imagery and copy we try to make it easy for the customer to recognize the brand in the digital space without having to see a logo.
[Examples: ING Flight to Amsterdam]